The Evolution of Watches Over Time


An official page from one of the media in Indonesia, once published an interesting news about the life of a woman who was saved by a watch. One thing that might cross your mind, “how come?”.

According to a witness, there was a woman on an airline who suddenly fainted and lay in critical condition, miraculously the woman’s life was saved thanks to a smart watch, the Apple Watch Series 4.

Apparently, the magic comes from the sophistication of a watch with an internal EKG monitor that can detect a pulse, so emergency technicians can have heart rate data and swiftly perform medical actions during the flight.
This is what makes the Apple Watch from Apple Inc. in the spotlight, because it has something that goes so far beyond its actual functionality.

Following human civilization that continues to change and is supported by increasingly modern times, it turns out that several other watch brands have also evolved to be able to create clocks that have more functions than just telling time. So you don’t need to be surprised, when you find out how much money you have to spend to have an exclusive watch and is equipped with various sophisticated advantages.

So, how did the beginning of the watch actually evolve to this day? Read more in this article.

1. Watch Model Past VS Now


Before there was technology as it is today, ancient people determined the time of day and night through a sundial or known as the Sundial. Sundials were first used about 3,500 years BC. This clock shows the time based on the position of the sun. The trick is to use the shadow that falls on a flat surface which is then marked with the hours of the day.


Then around 1400 BC, the first hourglass was found in Egypt, precisely in the tomb of Amenhoterp I. The ancient Egyptians were indeed famous for their high culture and intellectuals. This relic is in the form of a small vessel filled with water that has a hole at the bottom that is useful for dripping water, called Clepsydra.

Along with the times, clocks began to be found starting from pocket watches until in the 16th century in the form of “arm watches” given by Robert Dudley to Queen Elizabeth I of England. Despite much debate about the creator of the watch the first time it was Abraham-Louis Breguet who made the watch for Caroline Murat, Napoleon’s sister and queen of Naples.


The use of pocket watches at that time was a bit of a hassle, especially since World War I began. Watches are indispensable for soldiers on the battlefield to coordinate tactics and strategy. Due to the large number of men who have joined the army, the popularity of watches among men has also increased. After the end of World War I, in 1924 Kintaro Hattori introduced Seiko to the world. The first watch that uses a battery as a propulsion. Beats watches that have an Automatic drive that was created first.

Until 1970, quartz watches were created which became increasingly popular due to various advantages compared to mechanical watches. The advantages of quartz watches are their good accuracy, lower production costs, so they can lower the selling price compared to other mechanical watches. As the owner of a quartz watch, you also don’t need to repeatedly adjust the timekeeping as is usually done with mechanical watches. Quartz watches are very durable, some last up to 1-2 years or 2-3 years, even watches with Chronograph features can last up to 4-5 years.


In 1983, Casio also made its debut in the world of digital watches, by offering a watch that has a very strong impact resistance level called the G-Shock with a battery that lasts up to 10 years. Until now, Casio G-Shock watches are very popular all over the world, even among Hollywood artists.

2. The Effect of Watches on Masculinity and Femininity


In essence, a watch is not a medium to determine whether a person is a man or a woman, because a watch does not recognize gender at all. However, there are basic essentials in choosing a fashion such as the choice of colors, models and materials, which make the difference between watches for men and women.

Men’s watches have several characteristics, such as larger wrist sizes, wide watch straps, simple and sporty designs, and are generally made of metal, leather or canvas.

While women’s watches have smaller straps and heads, there are more diverse color choices from light to dark, cute or elegant ornate designs, generally the straps on women’s watches are made of stainless, leather, nylon or rubber.

But, you don’t need to be fixated on the differences between men’s and women’s watches as above. In this era, watches have become part of fashion which is a complement to support the appearance to make it more perfect.
Watches are not just timepieces and decorations, more than that they are also a communication tool to convey personal identity for those of you who want to look different.

However, it is undeniable that several levels of society in Indonesia, there are still many who agree with a stereotype about how men and women should dress. The assumptions, which generally have a negative connotation, are aimed at someone who looks prominent, different and contrary to the values believed.

The role of masculinity and femininity is what often prevents people from expressing themselves, for fear of getting negative assumptions from the social environment.

Now, the good news that we can start to feel is that the stereotypes have actually started to shift, you know! The proof is that there are many people who are more inclusive and are starting to have the courage to accept differences.

So, there’s no need to be afraid of being accused of being weird or unnatural! Dare yourself to look for various sources of fashion style inspiration, as a form of freedom in expressing your identity.

3. 4 Types of Watch Materials That Are Often Used


At first, gold was the standard material used to make a watch. However, over time everything has changed as well as the material of the watch. Driven by changes in fashion trends and also the curiosity of watchmakers to experiment with various existing materials.

The choice of material for a watch is an important thing that you must pay attention to, because each material has characteristics that you can adjust to your needs. Materials also have a big influence on the aesthetics and durability of a watch.

Before you decide to buy a watch, it’s a good idea to learn more about the materials commonly used.

  • Stainless Steel 

Made from an iron-carbon alloy mixed with chromium and nickel. This material is one of the materials that is widely used, because watches made of stainless steel have good resistance, are lightweight, and have a luster that can last a long time.
Stainless steel material usually comes with two types of finishing, polished and brushed. Polished stainless steel will produce a shiny watch, usually used for dress watches. While brushed stainless steel produces a more rugged watch, it is usually applied to outdoor watches.

  • Gold

White gold and yellow gold are two types of gold material that are often used for watches. White gold is a real metal alloyed with silver or palladium. If you want to look low-key, this type of white gold can be an option because from a distance it will look like stainless steel material. Yellow gold is a 24-carat gold that can make the appearance a little flashy and steal the attention of many people.

  • Rubber

This is the most comfortable and most commonly used material for straps. Made of silicon, carbon, hydrogen and oxygen, this material is waterproof and lightweight, perfect for dive watches. In addition, rubber or rubber material has the advantage that it can be made in various colors, which cannot be applied to other materials.

  • Wood

Wood material for a watch is a fresh idea in the midst of other materials that have come before and become the latest trend in the use of sustainable materials. In addition, the increase in domestic production power to create industrial products has an impact on the rapid development of the domestic wooden watch market. Brands that carry the theme of wood such as MATOA have flooded the homeland and foreign markets. With its unique design and innovation, wooden watches also get a very big response from Millennials Generation, X and Y, where they are teenagers who in their lifetime, often see products such as smartphones made of materials such as metal and silicone. so that products with a choice of materials such as wood, become new things that attract their attention.

In addition to the trend for fashion lovers, the sustainable system is also growing rapidly, because it can have a positive impact on the economy in Indonesia. Especially in West Java and Central Java, because in this location there are many centers of reliable wooden watch craftsmen. There is an opportunity to create a design that can provide a better solution to the wooden watch designs that are already on the market. By embedding the right industrial concepts and processes.

After looking at the various types of materials for watches, you can conclude that the wood material is unique compared to other materials. Of course, you want to know more about how a creative industry in Indonesia is getting faster thanks to business people who apply the concept of sustainable products. In addition to having environmentally friendly characteristics, sustainability in a business concept also pays attention to social issues or empowers the surrounding environment, for example, plants and trees produced from forest wealth. This concept is also what further advances the artisans of handicrafts in Indonesia.

4. Appreciating Handicrafts in Indonesia


The handicraft industry has a long history, because it first appeared in the stone age. At that time, various tools for human life, ranging from spears for hunting animals and cooking utensils such as plates made of stone.

Slowly and as progress was obtained by humans, they began to use natural materials such as clay, wood, iron ore, copper, silk and animal hair and plant fibers.
Therefore, the handicraft industry or also known as craftsmanship has a long history and is more than four thousand years old.

According to experts, the Renaissance or renewal era is very influential for the perfection of handicraft arts. In addition to the consumption side, the artistic value of a handicraft is also very important. In other words, at that time handicrafts were an industry and a source of income. But as technology advances, the historical and cultural value of a handicraft becomes more prominent. According to observers, the handicraft industry in addition to maintaining the cultural authenticity of a society also provides economic value.

One of the handicraft industries that is currently attracting the attention of various groups is wooden watches. Various brands of wooden watches that are increasingly widespread in the market are in fact very helpful for the survival of the craftsmen, because they can earn income thanks to quality works which certainly contain artistic value.

When you decide to buy a handmade wooden watch, don’t just wear it without maintaining the artistic value and quality it contains! It is important for you to know tips and tricks in caring for them, here we summarize how to easily care for wooden watches.

  • Materials needed

Enough lemon juice.

1 tsp olive oil.

Small dish or bowl container.

Q-tip (ear plug) or a piece of cotton cloth

  • How to clean

Take a small container, pour lemon juice and 1 teaspoon of olive oil. Mix the two ingredients, stir until evenly dissolved.

Wet a cotton swab or cotton cloth that was prepared earlier with a mixture of lemon juice and olive oil earlier.

Wipe this wet cloth over all parts of the watch, especially the wrist and watch case. Wipe with slow and slow movements, making sure all the dust and dirt that sticks can be lifted properly.

Finally, wipe a dry and clean cotton cloth to clean the remnants of the lemon and olive oil mixture that is still attached to the clock. Carefully make sure there is no residue or residue from the lemon juice and olive oil.

That’s how to care for a wooden watch that you can do at home. If you have a variety of other handicrafts, don’t forget to keep them maintained and cared for, so that they will last longer and last longer. In addition to the benefits that can be felt, maintaining and caring for handicrafts is a form of appreciation as well as realizing your love for the country. So, it never hurts to start small steps, such as buying and maintaining the artistic value of the archipelago’s handicrafts.

The presence of MATOA as a pioneer in producing quality wooden watches that was born in the midst of the rise of the creative industry, adds to the evidence of the evolution of a watch that is increasingly innovative, while at the same time bringing the fact that Indonesia is a country rich in natural and human resources. filled with high creativity. Come on, start loving domestic products!

Find our products on