This week, we interviewed our Product designer, Brilian Muttaqin or we usually called him Ian.
To begin with, what this article will tell you about is from the history of the watch itself until the variant of watch shape that MATOA has.
There are many articles that have stated the history of the watch itself, but we will dig deeper into the most popular ones. In the ancient time before the evolution of the watch is begin, people use a shadow to measure its timezone, they called it a ‘Sun Dial’ and it was found in Egypt, but as time is passing people begin to realize that Sun Dial has a lot of weaknesses, for example when the sky is cloudy or at a night time, they can’t use it because the Sun Dial is depending on the rays of the sun to create the shadows. Due to the weakness of the Sun Dial, it was finally refined into a ‘Water Clock’, but the result of this water clock still has many weaknesses because when the weather is cold the clock tends to freeze and the accuracy is not too good either. Moving to another invention, after Sun Dial and Water Clock, people begin to use Candle where the indicator is when the Candle is run out it will tell how many minutes or hours is passed by. Research and development is been going on and on at that time to create a perfect time measure until one day there this one invention in the timekeeping devices ‘Mechanic’ . This kind of timekeeping device is very popular in the 11th century, and in the 14th century, it was mainly used in churches or cathedrals, on that time there this one man named Galileo Galilei who contributes a lot to the evolution of timekeeping devices with his experiment on the pendulum. He realized that the regular swing of the pendulum can be used to regulate the clock, it took 50 years until the first pendulum clock was made. Moment after moment is passing by and people realized that they need timekeeping devices that they can bring everywhere they went so the invention is transformed to the ‘Pocket Watch’ after this invention, the military industry realized that they need a timekeeping devices that they can be worn in their hand, until one day the military industry decided to order to some watch factory to create a wearable timekeeping device.
On this day, there are many watch types in the market and each of them has its own differences and this type is usually influenced by the movement itself.
In the making of the watch itself, there is a lot of consideration that the product designer should pay attention to, but Ian simplifies it into two-point. The first one is the ‘The Wrist’, whether it will be worn by a man, a woman, or both of the gender. The second one is the material itself because whether you want to use metal, rubber, wood, and etc the approach will be different as well. In almost 10 years of existence of MATOA, we already have many shapes of a watch, there this article with Dial Opening where the dial is a round shape namely Singo, Rakai, and Elora. We also have another article with a square shape or we usually called it TV shaped namely Flores, Sumba, and Rote. These kinds of shape differences are influenced by the story that we want to deliver. For example, in the Kaili article, we want to make the shape more feminine, so we figure out to make it doesn’t look that big in the woman’s hand, or another example is the Singo article, we want to make it look stronger to represents the story, that’s why we make this article looks edgier or we called it more constructive. And there this one article, Elora, where its shape is the mix of Kaili and Singo article, we want to make this specifically for a woman but we want to the shape looks more powerful, with that we adapted Singo shape but simplify it so it doesn’t look that big in the woman’s hands.
With many shapes that the market has right now, some of you may be once wondering about the perception of the shapes of watch itself when one’s wear it. With this Ian shares his thoughts about these issues. According to Ian, years back then, the watch itself is started with things that related to technical so it was made for certain activities but as time goes by, right now it has already entered the fashion area so there is some adjustment in that. For example, the ‘Dress Watch’ that are categorized with a simple shape usually used for a special or formal occasion, or if you want to look more sporty, you can use a watch with a rubber material, because this kinds of material have a wide variant of color. But based on Ian personal view, right now people are not too strict with that viewpoint, people just wear the kind of watch based on their mood. So with that, are you still strict to that viewpoint or you just juggling between your everyday mood to decided which watch that you want to wear? We will leave it up to you.
Take a look at our interview session with Ian by clicky the video below.